RIVA Tracking Lab
A practical learning program to understand, audit and implement modern conversion tracking.
MODULE 1
Tracking Fundamentals · Meta Pixel
Conversions API · Google Tag Manager · event quality
MODULE 2
Server-Side & Analytics
GA4 · Google Ads measurement · server-side tracking
Shopify · WooCommerce · lead and purchase tracking
MODULE 3
Tracking Audits & Client Workflows
Offline conversions · attribution · professional implementation
